OLIVE TELECOM
 
Project:

Design of Mobile Phones

As an Indian company launching mobile handsets the brief was to create an Identity that would resonate with Indian mass-markets. The Ganesha (the God of new beginnings) phone was targeted to Marathi markets and launched successfully as a result of this approach.

 
Scope of Work:
  • Research
  • Ergonomics
  • A & B surfacing
  • Rapid Prototyping
  • Testing & Analysis
  • Engineering Data
  • Supervision of Tooling & Die-making