SAMSUNG
Retail Identity Program for Samsung Digital Plazas
Scope of work :
- Research on Global standards
- Outlet Categorisation as per location
- Rationalisation of product range and placement
- Customer flow path tracking
- Design & Detailing of all fixtures and furniture
- Design of Modular Systems of all in-store communication
- Visual Identity Design
- Exterior Treatment & Lighting Design
- Engineering & Prototyping
- Production & Implementation of two benchmarked stores
- Retail Identity Manual
- 3D Animation Film for retailer awareness
